SEO Training

Course Name - SEO

Course Details

SEO is a strategy of online marketing or a process of optimizing a website to rank high in Search Engines to improve the volume and quality of traffics to a web page from major search engines. The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user. When someone types a word or phrase into search engines (like Google) looking for your product, you want to appear on the first or second page of the search results. Search engines rank websites by the quality of incoming links to a site from other websites. If your website get link from another site then it’s a vote for your site in ‘eyes’ of search engines. It really is a simple and interesting process that you will enjoy doing yourself. SEO is important not only for the high ranking in search engines but also for the good return on investment.

Advantage of the Course

Search engine optimization (SEO) is promotion of websites for maximizing the volume or quality of traffic to a website from search engines via natural search results as opposed to other forms of search engine marketing ("SEM") which may deal with paid inclusions. The theory is that the higher a site appears in the search results pages, the more visitors it will receive from the search engine. Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. Knowledge of programming can be an add on, as it will help in easy analysis of a site.

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Course Topics

» Initial Site Analysis
» Competition Analysis
» Keyword Research & Analysis
» Density Analysis and Placement
» Title & Meta Tags development
» Site Structure Analysis
» URL renaming/re-writing
» Content Development Check
» Brief Keyword Competition Review
» H1, H2, H3 Tags placement
» Anchor Text
» Existing Web Content Optimization
» Submitting sites to Google and Yahoo Webmasters
» Canonical / 404 Implementation
» Creating Robots.txt

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