|
INTRODUCTION |
SEO is an acronym for "search engine optimization" or "search engine optimizer."
Deciding to hire an SEO is a big decision that can potentially improve your site
and save time, but you can also risk damage to your site and reputation. Make sure
to research the potential advantages as well as the damage that an irresponsible
SEO can do to your site. Search engine optimization (SEO) is the process of improving
the volume or quality of traffic to a web site from search engines via "natural"
("organic" or "algorithmic") search results. Typically, the earlier (or higher)
a site appears in the search results list, the more visitors it will receive from
the search engine.
SEO may target different kinds of search, including image search,
local search, and industry-specific vertical search engines. This gives a web site
web presence. As an Internet marketing strategy, SEO considers how search engines
work and what people search for. Optimizing a website primarily involves editing
its content and HTML and associated coding to both increase its relevance to specific
keywords and to remove barriers to the indexing activities of search engines. The
acronym "SEO" can also refer to "search engine optimizers," a term adopted by an
industry of consultants who carry out optimization projects on behalf of clients,
and by employees who perform SEO services in-house. Search engine optimizers may
offer SEO as a stand-alone service or as a part of a broader marketing campaign.
Because effective SEO may require changes to the HTML source code of a site, SEO
tactics may be incorporated into web site development and design.
The term "search engine friendly" may be used to describe web site designs, menus, content management
systems, images, videos, shopping carts, and other elements that have been optimized
for the purpose of search engine exposure.Many SEOs and other agencies and consultants
provide useful services for website owners, including:
- Review of your site content or structure.
- Technical advice on website development: for example, hosting, redirects,
error pages, use of JavaScript.
- Content development.
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
|
|
The Goal of Search Engine Optimization |
|
The goal of Search Engine Optimisation is not simply to bring more visitors to your
web site. Effective site optimisation results in top search engine rankings that
bring increased premium targeted visitors from search engines. |
|
|
|
75-90% of Internet users begin with Search Engines Based on the query phrase used
at the search engine, these premium visitors are on a mission to find your product
or service, so they come pre-qualified, with a high likelihood of converting or
performing a desired action on your site. |
|
|
With anywhere from 75-90% of Internet users beginning their quest for information
at search engines, a Search Engine Optimization creates more opportunities for premium
visitors to come to your site.
|
|
|
|
Search Engine Marketing Plan |
|
Each Search Engine Marketing plan is specifically designed and prepared for each
client. The plan addresses all the issues related with the Search Engine Marketing
and Search Engine Optimization (SEO) techniques. |
|
|
|
On Page / Off Page Optimisation Activities |
|
|
|
>> Initial site condition checks
|
|
|
|
>> Theme & sub-theme based keyword research and finalisation
|
|
|
|
>> Meta tags finalisation & implementation for existing pages
|
|
|
|
>> Existing page optimisation including body text, images, headings, alt, url's, etc.
|
|
|
|
>> Optimisation of site directory structure, site map & internal navigation
|
|
|
|
>> Creation of new optimised pages like Article, Links, etc
|
|
|
|
>> Search engine optimisation review
|
|
|
|
>> Revised & continuously updated Meta-tags
|
|
|
|
>> Server header checks
|
|
|
|
>> Competitive directory submissions
|
|
|
|
>> Article identification, implementation and submissions
|
|
|
|
>> Press releases
|
|
|
|
>> Code reviews (main Pages)
|
|
|
|
>> Monthly reporting Off Page Optimisation Activities
|
|
|
|
>> Back-links
|
|
|
|
>> Anchor tag optimisation
|
|
|
|
>> Competitive directory submissions
|
|
|
|
>> Article submissions
|
|
|
|
>> Press release & submissions
|
|
|